Years and years ago, when the Phil Donahue Show still came out of Cleveland, Ohio, there was an episode featuring a group of American citizens who had decided to rebel against the "consumer society."
They had decided, they said, to think carefully about their purchases. Did they need it? Would they use it? So - if they bought skis, they would also take skiing lessons. Skis and ski gear would not be allowed to pile up unused in the basement or garage. They would, indeed, ski. Read more about Citizen Consumers